Email, SMS & Push Notifications

During my time as the primary writer for this channel, I’ve partnered with our graphic design team to create fresh new ways of marketing our products. We raised email clickthroughs so much that our channel was one of the top 2 profit-driving channels in Q4 2022, our most lucrative season to date.

Print

I worked closely with both our photography and design teams to create our engaging holiday catalog for an audience of millions.

For this project, we had to balance the needs of our merchandising team with creative execution. There were highly specific and extensive lists of products and styles that had to be included on each page — harmonizing copy, photography and design was a fun challenge!

Social Media

While assigned to our social media channel, I was the sole copywriter and produced both paid and organic content for sales, holidays and more in close collaboration with analytics and design colleagues.

Website & Shutterfly App

During my time as the primary web and app writer, I crafted everything from homepage marquee messaging to sale names to product descriptions.